Missy (Hoch) Moe-Farino is a tattooer and owner of Gold Heart Tattoo in La Crosse, Wi.

She earned her BFA in painting and contemporary art in 2012. Her apprenticeship in tattooing started right after. Tattooing is her main art focus, but she is also continues to take painting commissions. With over 10 years in her practice, Missy’s work tends to be colorful, illustrative, and a little strange. Maybe garish with a touch of reality.

Missy currently has quite a large clientele, therefore she only opens her books for tattooing for one day per 6 month period. You can find updates on when her books open next on her Instagram @brokenmissyface

Missy’s next booking period is May 13, 2024 for July-December 2024 appointments. You can email her for 24 hours only on May 13th.